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This class is about the application of social media in the fashion industry, which is more interactive and fluid than the traditional marketing through fashion shows and print ads. At the same time, the teacher also showed us how to operate social media well and gave some successful cases. After this class, I registered my… Continue reading Toolbox 3

Today’s lesson focuses on the most important group in the fashion industry: the customer. It taught me how to survey customers’ consumption habits by setting up archives and how different stores attract the corresponding consumer groups of the brand. Accurate understanding of consumer information is very important for the development of brands. In this class,… Continue reading Toolbox 2

I chose Brandy Melville and Uma Wang, two clothing stores with completely different brand styles and audiences, for research and comparison. I visited the store on Anfu Road in Shanghai’s Xuhui district where Brandy Melville, a fast-selling clothing brand, is located. This is a shop facing the street. There is a blue jeep outside the… Continue reading Comparative Shopping Reports

Today’s class mainly covers two aspects: first, a good product or brand needs its unique selling points; second, sustainable development plays an important role in the fashion industry. Before this class, I had focused most of my learning on “how to design great products”, so when the phrase “unique selling points” came up in class,… Continue reading Toolbox 1

It’s still makes me feel amazing when I realize I’m a fashion design student in London. I hope to find an art form to express my ideas, and finally I choose fashion design. I think this is the best way for me, because I have good hands-on skills, and I like everything related to fashion… Continue reading Why I’m studying Fashion in London.

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