Media Session 2

In this class, I learned public relations and communication concepts, fashion news and content creation. I have learned two ways of writing fashion news: Q&A and Article. I also learned about the work content of Fashion Public Relations Specialists and the promotion methods of some brands. Such as setting up pop-up shops and using brand… Continue reading Media Session 2

Media Session 1

Today’s class begins with an introduction to the subdivision of fashion media. Next, we took videos and photos of the shoes we designed. In my reflective presentation, I mentioned that my weakness in the Toolbox course was that the photos I took for the final product were not good enough. I prepared and shot in… Continue reading Media Session 1

Toolbox 10

Today’s course taught us to complete the last task of Toolbox course. I started writing the pitch for my final product.By this class, all my learning of Toolbox courses will be over. I am very happy to have this learning experience. It was really hard work, but I learned a lot. In this program, I… Continue reading Toolbox 10

Toolbox 9

My photography work is done with my father. I was in charge of makeup and styling for the event, and I was also a model. My dad is in charge of filming. I chose the park in front of my house as the shooting location. I found a forest here, and I think trees can… Continue reading Toolbox 9

Toolbox 8

In this class, I will draw fashion illustrations for my products and make the final product. In class, the teacher showed us many excellent fashion illustration works. I learned a lot of new drawing techniques. For example, you can focus only on the best parts of a picture and reduce the scale of the rest.… Continue reading Toolbox 8

Toolbox 7

Starting with this class, I’m actually going to start making my own products. In class, the teacher showed us some product cases of famous brands. My plan is to design a look that includes a suit and a skirt. Because this is what my customers like to wear in their everyday lives. When summarizing her… Continue reading Toolbox 7

Toolbox 6

To do well, a brand must have its own characteristics. This means that it is impossible to suit all styles of customers. Therefore, we must have a good analysis of our target customer groups in order to make products in line with their aesthetics. At the same time, customer research can also understand the market… Continue reading Toolbox 6

Toolbox 5

There are two learning tasks in this class. In the first part, we choose the latest fashion show look of any brand and analyze its inspiration, technology and customers. The second part is making a sneaker. The show I chose was Simone Rocha spring/summer 2022 ready-to-wear. She’s my favorite designer. Her works in this season… Continue reading Toolbox 5

Museum and Street Art Research

My museum research place is the Ceramics hall of the Summer Palace Museum. Seeing these relics up close gives me a different feeling than browsing photos of them on the Internet. I can see the veins on it clearly and learn about its craftsmanship and historical stories through the guide’s introduction. Because I lost my… Continue reading Museum and Street Art Research

Toolbox 4

Today’s task is to make collages using photos from museum research and street art research. Collage is a great way to develop inspiration during the design process. Through haphazard collage, very novel silhouettes often emerge. The research content of my museum is porcelain. In the initial period of collage, I was troubled by the fact… Continue reading Toolbox 4