This class is about the application of social media in the fashion industry, which is more interactive and fluid than the traditional marketing through fashion shows and print ads. At the same time, the teacher also showed us how to operate social media well and gave some successful cases.
After this class, I registered my Instagram account and searched some of my favorite brands. I found that this platform was more convenient than the way I used to get fashion information. And it’s updated with richer content. As a student who wants to learn fashion design, it is very necessary for me to know the latest information of fashion industry, so the content of this class is very valuable to me.
Social media is not only convenient for viewers, but also for creators. Brands can enhance their exposure through the media and attract more consumer groups. I plan to update my artwork on Instagram because I want to make my first foray into running social media.
The assignment for this class was to shoot photographic works and videos, which was also my first attempt at photographic creation. In my daily life, I don’t take pictures very often, unless I take pictures of myself, and my focus is on how to make myself look better. In this shooting, I tried to make my photos look more personal and artistic through different lighting, lenses and shooting angles. When shooting the video, I borrowed the shooting style of Wang Kar-wai, my favorite director, and used the shooting method of extracting frames. As a matter of fact, I am not satisfied with my photography work, because I am not fluent enough in the editing of the lens, and transitions are a little stiff. In the future, I will continue to try to exercise my ability.