The topic of this lesson is predicting business trends and exploring the marketing mix. We learned how to use WGSN to combine photos of the same subject but of different categories to show the style of fashion trends by way of pictures.
When making the page, I first decided on the topic I wanted to research and then came up with more adjectives from that. I use these adjectives to collect suitable pictures. In addition, I will try to choose a more unified tone in accordance with my theme when choosing pictures.
In this class, we continued to learn about brand analysis. I learned to analyze the business model of a brand from different directions. What kind of products do they sell, how much do they cost, how do they sell and how do they market. We can also analyze the target audience of a brand through its positioning in the market. When I was making store reports, I liked to visit offline stores and get information from their official websites. In this research, I hope to not only collect information about the brand’s sales model and publicity model, but also further understand the history of the brand and relevant information about designers. This will make my research more in-depth. So I tried to read related books to get the information I needed.
Through the analysis of excellent brands, we can learn a lot of useful marketing experience. Because they have proven that these methods work. Predicting fashion trends can also help me to be more directional when doing design. I can learn some styles that I didn’t pay attention to before, so I can enrich my knowledge reserve and have more choices when thinking about the theme of works later.